INSTALLERS MEET THE FUTURE
Scope of Work
Website
Digital Marketing
Strategy
Coordinating Installations for Large Contractor Teams
Cilio is a pioneer in developing field service software for contract service installers that work for big box retailers like Lowe’s, Home Depot, and Costco. They’ve partnered with Divining Point since 2017 to help with various website redesign projects and aid with marketing support. In 2022, Cilio faced a significant challenge: despite offering a revolutionary web and mobile application, their online marketing presence remained outdated. They once again leaned on Divining Point to help modernize their approach once again.
A New Strategy
To complement the website redesign, Divining Point launched an array of digital marketing campaigns, including targeted pay-per-click (PPC) advertising and strategic search engine optimization (SEO) efforts. These campaigns were designed to capture the attention of Cilio's diverse clientele, from large retailers like Lowe's and Home Depot to small, family-owned businesses, ensuring Cilio's solutions were visible and appealing to a broad audience.
B2B Success
The transformation was profound. The redesigned website not only makes information more accessible but also significantly increases the opportunity for conversions. With a modern, informative design that resonates with the installer community and enhanced by effective PPC and SEO campaigns, Cilio was able to expand its market share dramatically.
We carefully detailed every feature and functionality that was most important to the customer, and we translated that into the mobile browser experience. We also carefully selected iconography similar to what the installers experience within the commercial applications Lowe’s and Home Depot use within their own contractor management applications.
The final result produced the effect Cilio was seeking. Whereas the previous website offered site visitors a narrow range of information – and produced almost no conversions, the new website unclogged the funnel and brought inquiries through the door. As sales grew, so did the company. The fresh, conversion-optimized makeover of the website helped Cilio expand their market share and put their technology into the hands of the time-strapped installer market.
